Results tagged “branding” from Triumphant Events [ Inspirational Blog ]
In 1904, 43 year-old engineer Henry Royce sat with a 27 year-old, pioneering car dealer, Charles Rolls to discuss the idea of selling his cars in Britain. In 1906, the pair formed their new company Rolls Royce Limited. In their first year of business, they won several awards for quality engineering.
Charles Royce was as passionate about airplanes as he was automobiles, forming the Royal Aero Club in 1903 and becoming the 2nd person to be certified by it. He broke several records in hot air balloons and aero-planes before disaster struck in 1910. Rolls was piloting a Write Flyer when the tail snapped off and he was the first Briton to die in a plane crash at just 33 years old.
Henry Rolls assumed custodianship of his partners legacy for excellence in automotive and aeronautic engineering and began manufacturing plane engines as well as cars in 1914. This proved to be a stroke of genius when war broke and Rolls Royce was able to finance its growth by making engines for planes during the war.
The company swelled and in 1931 bought out its rival, Bentley, during the great depression.
Today the Rolls Royce brand has the “Super Luxury Car” category almost entirely tied up, it works with Airbus and Boeing to provide state-of-the-art engines for their flying fleet and it's brand is one of the most well known and respected in the world.
Charles Rolls will never know the strength and importance of his legacy however by following his passion boldly he has become an immortalized figure in Briton's history.
“I look out in my yard and see cars worth over $400,000... It wasn't because of my success in music it was because of my success in business” - 50 Cent
Curtis Jackson was discovered in 2003 by fellow rapper “Eminem” who helped him to get a recording contract with producer “Dr Dre”. Once he had established his brand as “50 Cent” he wasted no time in partnering with businesses in several industries to help boost their sales.
Fifty makes his money by lending his brand to new businesses. He teamed up with Marc Ecko to form the clothing brand “G-Unit”, he worked with Sony to create a game that features his voice and likeness.
By leveraging his brand he has made far more money than many other more successful recording artists. Forbes Magazine says that Curtis Jackson, AKA 50 Cent, made over $40 Million last year. He also reportedly made over $410 Million from the sale of his stake in “Vitamin Water” when Coke purchased the business for $4.1Billion.
50 Cent has turned his star profile into an entrepreneurial empire that crosses over into many products and industries. By focusing on the power of his brand he is well on the way to becoming the first “Hip-Hop Billionaire”.
How are you building your brand, leveraging on your brand and protecting your brand. Whether you like his music or not, we can all learn a lot from 50 Cent.
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